“Taste it and tooth paste it ”

CSR Project financed by Kaufland Romania and Colgate Romania in partnership with Sănătate pentru Viaţă, Help Autism, Asociaţia Dăruieşte Viaţa, Asociaţia Minţi Creative and Touched România

This CSR project financed by Kaulfand Romania and Colgate Romania was implemented in partnership with Sănătate pentru Viaţă, Help Autism, Asociaţia Dăruieşte Viaţa, Asociaţia Minţi Creative and Touched România in 2017, over 1000 children from kindergardens, painted with us during 24 collaborative art & educative workshops, helping us to raise funds for these associations that support underprivileged or sick children.

This initiative "Kids for Kids", unique in Romania was dedicated to improving the oral health of small children. For two hours, children between the 2 and 6 years old are encouraged and inspired to use toothpaste to create works of art. The little ones paint with brush and toothpaste of different colors, and their abstract paintings are reinterpreted by the visual artist Roxana Ené, in the form of wonderful co-works with integrated drawings and abstract paintings. This collaborative art project represents a remarkable experience for children, who learn in a completely different way what dental health means. While the children draw, their parents benefit of parenting course on the need for independence of the little ones, by accredited psychologists.

Moreover, in each Roxy& Kids Art workshop,  the children contribute to the creation of two collective paintings, which will be donated to the partner association or foundation.

All twenty four paintings by Roxy & Kids Art were sold at the charity auction on November 16^th 2017, at the Willbrook Platinum Center in Bucharest, hosted by Mrs. Cristina Chiriac, President of the National Association of Entrepreneurs and Mr. Bogdan Nicolai, Radio Presenter and TV Host. The funds raised went to support the associations and foundations involved in the project.

The guests were public persons, representatives of national and international companies and politicians.